The top 5 reasons why you should market to Ethnic Europeans in the USA:

1. THE POPULATION IS CHANGING: The majority of the American population is now comprised of ethnic communities. (2000 US Census)

2. THEy are educated, professional and have money to spend: Immigrants from Eastern Europe tend to be highly educated and have an average income of over $50,000. (I Imagine Studio independent research)

3. ETHNIC CONSUMERS ARE LOYAL: By reaching out to consumers through culturally sensitive media, you can address their unique needs and establish a trust that fosters a boundless loyalty. (I Imagine Studio independent research)

4. there are still language and cultural barriers: As ethnic groups prefer to speak their native language at home, you can now reach consumers who are not yet proficient in English or are unaware of the leading brands and cannot read English advertisements via ethnic marketing. This provides you with an entirely new niche market to which you can focus your advertising efforts; and allows you to bridge the cultural gap. (I Imagine Studio independent research)

5. THESE MARKETS ARE HIGHLY UNTAPPED: Most people consider ethnic marketing to include African-American, Asian and Hispanic markets only. Therefore, the Eastern European markets hold great potential for entering and gaining market share quickly. With little competition, it is easy to establish and retain a leading market position.

Grow your business – enter new markets. Call EuroMarketing USA today at 847.491.0308.